So, the Frito Lay folks are pulling their biodegradable Sun Chips packaging and returning to the old non-degradable form because … wait for it … sales have tumbled due to customers not liking how NOISY they are.
Yes, the bags are noisier. And yes, they are better for the environment. Are we really that stupid?
The Wall Street Journal covered the story. Read it and weep. There are times when I just throw up my hands and think, “Why bother?”